1. Introduction
Tyler's Track ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. We comply with the New Zealand Privacy Act 2020 and applicable data protection regulations.
2. Information We Collect
2.1 Information from Shoppers
When you scan a QR code and provide feedback, we may collect:
- Feedback data: Thumbs up/down ratings, optional text reviews, and micro-survey responses
- Technical data: Device type, browser information, timestamp, and general location (city/region level)
- Optional personal data: Email address, name, and preferences (only if you opt-in to join a brand community)
2.2 Information from Brand Partners
When you create a brand account, we collect:
- Account information: Company name, contact person, email address, phone number
- Business information: Product categories, brand details, billing information
- Usage data: Dashboard activity, feature usage, and analytics interactions
3. How We Use Your Information
3.1 For Shoppers
- Provide aggregated, anonymized sentiment data to brands
- Improve the Service and user experience
- Send community invitations (only if you opt-in)
- Respond to your inquiries and support requests
3.2 For Brand Partners
- Provide dashboard access and analytics
- Process payments and manage subscriptions
- Send service updates and feature announcements
- Provide customer support
- Improve our products and services
4. Data Sharing and Disclosure
We do not sell your personal information. We may share data in the following circumstances:
- With brands: Aggregated, anonymized sentiment data only. Personal information is shared only with explicit shopper consent.
- Service providers: Third-party vendors who assist with hosting, analytics, payment processing, and customer support (under strict confidentiality agreements)
- Legal requirements: When required by law, court order, or to protect our rights and safety
- Business transfers: In connection with a merger, acquisition, or sale of assets (with notice to affected users)
5. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication measures
- Employee training on data protection
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Anonymized aggregate data may be retained indefinitely for analytical purposes.
7. Your Rights
Under the New Zealand Privacy Act 2020, you have the right to:
- Access: Request a copy of your personal information
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Opt-out: Unsubscribe from marketing communications at any time
- Withdraw consent: Withdraw consent for data processing where consent is the legal basis
To exercise these rights, please contact us at [email protected].
8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to:
- Maintain user sessions and preferences
- Analyze usage patterns and improve the Service
- Provide personalized experiences
You can control cookies through your browser settings. Note that disabling cookies may affect Service functionality.
9. Children's Privacy
Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
10. International Data Transfers
Your information may be transferred to and processed in countries other than New Zealand. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a prominent notice on our Service. Your continued use after such changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: [email protected]
Tyler's Track
New Zealand
For privacy-related complaints, you may also contact the New Zealand Privacy Commissioner at www.privacy.org.nz.